BCG matrix-MARKETING

The BOSTON CONSULTING GROUP(BCG) growth share matrix was developed by Bruce Henderson founder of BCG,in the late 1960 and dominated thinking about strategy over a long periode of time about the stategy for a decade.

what is marketing?

Marketing is not selling products but it en composes all the area of selling like promotion activities which are intended to enhance the selling and thereby increase the overall performance of the organization and also some commitment to the society.

Here the business is seen as overall result or final output.Marketing is a unique function of the business.


In the marketing area we use marketing mix and marketing strategies that are equally important.